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The best model Instagram expert I know is Ivy Adams, it might be worthwhile checking her strategies and techniques for brand presence and engagement. I believe there are ways to use Instagram without just generating traffic through links, as you can establish a steady community of engaged followers. I am beginning to sound like the marketing bots that surround me, sorry
Technically, Instagram doesn't allow you to link anything to adult. If someone reports you, they will most likely take it down and give you a warning before they actually ban your account, but I've heard of situations where they have closed accounts for no reason- so they're kind of a temperamental bitch LOL
The way I get around this is to post a pic on my story with the link in the picture as opposed to having them "swipe up" to go. Or I will post a link to a twitter post (that has my cam link for example) and they can click from there.
A lot of models do link anyway and there doesn't seem to be any issues with it, and I link to my Onlyfans with no problem (but once again Onlyfans is behind a pay wall so you could argue it isn't technically adult) but to err on the side of caution, I wouldn't recommend it.