Netflix vs. Password Sharing

[zippypinhead]

Netflix is now officially trying to crack down on out-of-household password sharing.

Here's my favorite paragraph:

The company confirmed that there will be no extra charges if people share their accounts with people who do not live with them. It appears to be focusing instead on making the process of sharing an account sufficiently frustrating that people will be encouraged to pay for their own account instead, at least initially.

Give 'em a chance to be shitty, and they'll just keep getting shittier, guaranteed.

 

[KingMarti]

Netflix is now officially trying to crack down on out-of-household password sharing.

Here's my favorite paragraph:



Give 'em a chance to be shitty, and they'll just keep getting shittier, guaranteed.

I wonder if they realize if they make it too difficult for people to use the service the way they want they will just go back to using the pirate bay... seems like they are about to shoot themselves in the foot imo

 

[zippypinhead]

There have been some hopeful recent cases of customer revolts helping to reverse poor executive decisions like this, but I somehow don't have much hope that this case will work out that way. Netflix dropped its early strategy of innovation and high value a long time ago, and it doesn't look like they're all that interested in turning things around when they can get away with punishing its loyal users to make up for shortfalls.

 

[KingMarti]

There have been some hopeful recent cases of customer revolts helping to reverse poor executive decisions like this, but I somehow don't have much hope that this case will work out that way. Netflix dropped its early strategy of innovation and high value a long time ago, and it doesn't look like they're all that interested in turning things around when they can get away with punishing its loyal users to make up for shortfalls.

Did I see right that they want to enable ads on low tier accounts? I feel like a much better option would be to open a free tier where ads are enabled, given some of the ad rates I have seen networks offer it seems like they would make more money from a free tier running a couple of ads before a video than they would from paying subscribers, would probably also help with generating new paying subscribers too :shrugs:

 

[inertvolcano]

Did I see right that they want to enable ads on low tier accounts? I feel like a much better option would be to open a free tier where ads are enabled, given some of the ad rates I have seen networks offer it seems like they would make more money from a free tier running a couple of ads before a video than they would from paying subscribers, would probably also help with generating new paying subscribers too :shrugs:

That's pretty much the whole model of sites like Tubi, which I watch more than Netflix now. I don't like the ads but they have a great selection of older movies, international releases, and B-tier movies. It reminds me of the stuff I'd find channel surfing on basic cable. And I know there's other sites that do the exact same thing like Crackle. I don't know how Netflix thinks they can compete with those sites by making you pay a subscription fee AND watch ads. If they were releasing great original programming maybe, but I can't even say that since everything gets cancelled after one or two seasons.

 

[Dan Epstein]

They are somewhere in the maturity curve, which means that their churn is higher, and so does becomes their content production. Password sharing isn’t gonna be the game changer, only the ability to get subscribers faster than the rate they leave. The same goes for every webcam site by the way

 

[MDouble00]

My family is too large to directly password share. But i suspect my older sister and her husband who have a junior in college and one starting next year are the types that are most impacted. You know. One family account with multiple kids away from home on one password

 

[NotYou]

This doesn't affect me but my friend just said they backed out on this and are no longer doing it, yet everywhere I read still says/suggests they are stopping the sharing.
Does anyone know?

 

[zippypinhead]

This doesn't affect me but my friend just said they backed out on this and are no longer doing it, yet everywhere I read still says/suggests they are stopping the sharing.
Does anyone know?

There seems to be a lot of conflicting information flying around right now. I'm not totally sure about what's true. From the looks of it, it seems that the plan is to do something of a staggered rollout, with more regions now being affected than the initial Latin American markets. Canada, New Zealand, Portugal, and Spain are now under sharing restrictions as of yesterday.

 

[WickedTouch]

This morning's BBC business pages confirm the rollout of the crackdown as announced by Netflix yesterday... Netflix Vs Password Sharing