Shopping for bras, I believe, is a pain for EVERY women.
Lots of women just suck it up and deal with bras that don't fit. I refuse to do this.
Having smaller breasts that only really need it to keep the nips from poking out of my shirt, I look for double-layer cloth, no molded cup and no underwire. BEFORE mfc, I was always trying to get the white ones, with a couple black for darker clothes. Now, I go for color. They always seem to be available in what I'm not looking for at the time x.x Or the wrong size.
Truthfully.. with how many different shapes of bra, and all the different sizes each shape can come in, it must be just as difficult for bra companies. Some specialize, but the ones that don't... I'm sure they miss a shape or a size that could exist.
I've only ever really seen them specialize around two categories:
big and small
Would be great if there were a specialized company for big one way but small the other (so they'd make bras for girls with small girth/big boobs, or big girth/smaller boobs, that's smaller than "normal" for a woman with a large girth)
But I haven't seen one yet.