You don't have to put everything in quotation marks. It's overkill...kind of like when people say "Actually" and "Literally" so much because they really, really like those words ("Actually, I was literally on my way to check the mailbox, and literally that's when you called my phone...wanting to know if I actually got the mail yet today."

). LOL. I've had to exit really good YouTube videos, because the person speaking couldn't stop saying "actually" and "literally"...and for me that's like nails on a chalkboard. Lol.
Some people may think you're being a smartass sometimes with the way you use quotation marks. Like if a friend of yours just had a baby, and you text them congratulations and tell them that their baby is "cute"...you putting the word
cute in quotation marks may cause them to think you're being a smartass...and you really think their baby is ugly.