As a viewer:
(I only go to couple's rooms)
In the last year I believe I've only seen 3 couples really benefitting from the new label, meanwhile at least half of them don't broadcast anymore.
From MelodyS's comment
1) like the chaos - I'm pretty sure most people hate it, this is usually the time when various people try to get a mod status from the new couples
2) like amateurs - 100%, and the audience is pretty divided - new couples get a lot of negative comments, but there's also a strong group of people who try to offer some help; also there's almost always a big spender
who gives a little boost (talking about a moderate amount of tokens)
3) try to take advantage of people who don't know what they are doing - sadly, that's true but applies to a smaller percentage of people; some (for some unknown reason) try to get the couples do things which would get them banned; and there's a few users who actually spend money (dark purples too) but trying to get what they want with lowball offers. (A little off topic but I keep seeing a lot of people looking for the smallest errors, typos, etc. in a bio or a tip menu; tip the amount, then making a scene if they don't get what they supposedly tipped for.... The worst I've seen was a typo, 100 tokens for 20 minutes of password show; which is obviously a typo, but at the end the new couple ended up doing it)
The couples who are still around and took advantage all had something unique: there's a gamer couple, another one where the girl could do stand up comedy and so on. /mytwocents