I think it's to stop spam performers who don't actually deliver anything but it has the potential to be quite bad for performers if someone has a vendetta against them and repeatedly makes new accounts.
Just need a vote button for members now so we can rate them ?. Bring on the vote equality!
They used to have that on a few different sites, and I loved it. It really gave you an idea of who to accept work from, and what bullets to dodge. I remember lots of guys still threw fits and crossed boundaries though, but it gave them more incentive not to. Then over the years that stuff mainly disappeared. I guess the bitch fits to staff probably won over in the end, which is really pathetic. A lot of the support staff on these sites have to deal with childish bitch fits, from people who have no common sense, contextual awareness, or empathy. We don't see it as much, but you can guarantee it happens a lot.
I still check out member ratings and profiles qhen I'm on Mfc, but I e noticed the majority of guys hide theirs. Which is sus in itself. The number of times I've saved myself time and energy by checking, and finding the dude has a profile full of shitty reviews has been great though. If they are sitting at 1 or 2 stars with 5 plus model reviews I just automatically block them. I don't even want to waste a "hello" on that shit. On the other side of things, sometimes a guy will come in and he's not the best, or coming across very well. Then I'll see he's sitting at a 4 stars from multiple other models, and I'll extend more patience with him, than I would have otherwise.
Member ratings was great though. I actually made a few model friends from that. Because models would touch base with me if they saw I left a bad review, to get more info, before deciding if they wanted to bother dealing with that person themselves. I also got a few heads up in guys who were good to me, but then treated others like shit after that. So I could remove any trace of me giving them any kind of positive recommendation, and drop them from my friends list. So as not to be seen to be supporting that behavior. That was back in the days when you could do can shows through Google chats or whatever it was called.