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Understanding viewer's spending mindset

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Streamate Europe

Streamate.com
Industry Representative
Mar 24, 2025
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Understanding why viewers spend can be just as important as how we engage with them
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On our platform, we often see that spending isn’t driven by a fixed budget, but by emotional connection, comfort, and how the experience naturally unfolds. Viewers are more likely to spend when they feel seen, understood, and genuinely engaged — not pressured.

We’ve explored this mindset in more detail here
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https://streamatemodels.uk/2023/12/22/beyond-GOLDS:-Understanding-viewers-spending-mindset

The article touches on topics like:

Why many viewers don’t plan their spending in advance

How pacing and interaction influence session length
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The role of emotional engagement in higher spend
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We’d love to hear your thoughts:

How useful do you find this type of insight for your day-to-day streaming?

Are there specific topics around viewer behavior or earning strategies you’d like us to explore more in the future?
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Looking forward to your feedback and ideas
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