Related to my other forum thread.
Couple other things to keep in mind:
MFC is not "mobile first". That will hurt organic rankings over time.
Google Chrome's built in ad-blocker specifically targeted spammy and intrusive ads. If that site mentioned in the tweet was placing those, that's on them, not MFC.
More here - https://www.theverge.com/2017/12/19/16797522/google-chrome-ad-blocker-release-date-announced
MFC seems to be rebranding around the "MFC" name, or "MyFreeCams", neither of which is "My Free Cams" but are technically made up words. If the site as a whole is just trying to rank for those, you will never see growth or high rankings for "webcam" (which hopefully shows Logitech on Amazon first alongside Wikipedia).
Where MFC is failing most is in creating branded content that brings in new traffic. See all the magazines and publications that ManyVids is doing, that's how you win in new traffic and new visitors apart from direct ads. It's possible MFC Share can help with this over time...if it wasn't a subdomain, share.mfc.com, instead of mfc.com/share. The former will almost always rank lower than the latter. (And also keep in mind, more organic traffic rankings over ad traffic = more exposure to all the models, for better or for worse, and there's no way to block states/cities/regions from Google, just on MFC itself.)
I may be completely wrong about this, but hopefully these will add some more information to everyone.