They're advertising as Mobile broadcasting. As in you can use your smartphone to broadcast. There lots of people who don't own a laptop or desktop computer. Being able to broadcast from a phone makes camming more accessible.
Some of their competitors, like
cam4, offer smart phone broadcasting. So it makes sense CB would want smartphone broadcasting as well.
Sense flash is almost dead, I wouldn't be surprised if down the line CB replace their flash broadcaster with this. Just as an easy way to let people get started with camming.
If you have a good computer, cam, OBS offers more. I mean not only can you broadcast at better resolutions, but there is color correction, and overlays, effects, green screen, multi cam, transitions.