Because the Channers and Redditors love it when they can get tons of mainstream attention by getting articles written about their ops. It strokes their epeens to enormous levels when they can get practically every news outlet writing about them. Look at how much they laughed and gloated about getting the OK hand symbol turned into a "white power" symbol in the mainstream media. That's the sort of thing many of those n the Chans and Reddit live for... Getting idiot "journalists" to believe the dumbest shit and have them lose their spaghetti about it.
This is possibly one of the saddest things I've ever heard.
Imagine being the sort of person who craves attention so much yet gets so little that the only way they can get it is to be as unlikeable/ridiculous as possible so people write about what dickheads they are? It's just so lame I want to cry.
I feel bad for those who genuinely gained comfort from the original incel movement that fucktards like these have rapidly turned all meaning of the word into negative, pathetic levels of woman hating/attacking any target to make yourselves feel better sort of bullshit.